Why Test?
The short answer is: Coffee is a very profitable product and good coffee is in demand by consumers.
As difficult as it can be, establishing a first class coffee program is often easier than maintaining and managing the program for a long period of time. It is this consistency, however, that inspires the consumer to come back again. Repeat business is the key to a profitable coffee program.
It is the very difficulty of producing a good cup of coffee that makes it possible to be distinguished in the marketplace. While not all consumers prefer coffee as a choice of beverage, those who do hold strong opinions on the subject.
To ensure that the product being produced most accurately reflects the intentions of the roaster or retailer, regular evaluations that include suppliers, customers, third party testers, and other internal departments should be scheduled.
Thank you for your interest!
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